Road to Indy TV Returns for Season 6
Expands Exclusive Coverage of all Three Ladder Series
PALMETTO, Fla. – The Road to Indy Presented by Cooper Tires will feature enhanced coverage on Road to Indy TV as it enters its 10th year as one of the most successful driver development programs in the world. Road to Indy TV debuted in 2014 providing behind-the-scenes access and exposure to drivers, teams and personnel on the ladder system in Indy Lights Presented by Cooper Tires, the Indy Pro 2000 Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship.
The collaboration between Andersen Promotions and Pro Racing Group to form Road To Indy TV has resulted in a number of firsts, including Road to Indy becoming the first American racing series with a dedicated broadcast channel on demand – currently available on Apple TV, Amazon Fire and Roku – and the first open-wheel series to have an official App on Xbox One.
The 2019 season of Road to Indy TV will continue to see further enrichments with more coverage delivered directly to fans including live content on race weekends streamed to Road to Indy TV’s 300,000+ followers on Facebook. The segments will bring the paddock to the fans and provide live updates throughout events of everything Road to Indy.
Road to Indy TV will continue to produce full post-race highlight shows and Season 6 will now see sections of the shows posted on social media every other day in the week following a race with the full episode available on the Road To Indy TV App, website and dedicated broadcast channels. The shows will provide more screen time opportunities for drivers as they host various segments in the expanded format.
A new partnership between Road to Indy TV and TSOLadder.com Presented by Cooper Tires – which provides dedicated coverage of the Road to Indy – will be an integral part of the shows, bringing new storylines and programming including a new “False Grid” podcast that will help fans learn more about drivers on the Road to Indy in addition to the latest news for each series.
“With today’s media, we at Pro Racing Group understand that the consumer wants the product immediately,” said JP Manterola, Road To Indy TV Executive Director and founder of Pro Racing Group. “If not, the interest gets lost. That is why we have chosen to move into live content during the race weekends and to increase the frequency of the edited TV show with shorter segments that are released every other day. We are greatly enhancing our social media presence in 2019 and look forward to the addition of our partnership with TSO Ladder.”
Road to Indy TV will also continue with live streaming and live timing coverage of Road to Indy race weekend on-track sessions on the Road to Indy TV App which, in addition to the Road to Indy arcade-style game, are available as free downloads at the App Store (iPhones) and Google Play (Android).
“Our goal when we started Road to Indy TV was to provide an avenue of additional exposure for all of our drivers, teams and partners and the tremendous competition we have across the three series,” said Dan Andersen, Owner and CEO of Andersen Promotions. “JP and his team at Pro Racing Group continually strive to enhance our initial vision and continue to knock it out of the ballpark on this project.
“Adding drivers as hosts is a win-win as fans can get to know the drivers and drivers gain experience in front of the camera, which furthers our efforts in off-track training to prepare drivers as they move up the ladder. Bringing TSO Ladder into the loop, who have been so supportive of our series with great coverage, will provide a new perspective. We look forward to showcasing what should be another exciting season of racing with Road to Indy TV.”
The 2019 Road to Indy Presented by Cooper Tires season will kick off with its traditional Spring Training on March 2-4 at Homestead-Miami Speedway followed by the season-opener March 8-10 on the streets of St. Petersburg.
About Pro Racing Group: Pro Racing Group is a full service marketing agency that specializes in driving brand awareness through digital marketing. Our main goal is to contribute to the fast moving world with the greatest, most appealing platform of marketing possible. We use our passion for sports and marketing to achieve strong connections between our partners and their target audience.
About the Road to Indy Presented by Cooper Tires: The Road to Indy Presented by Cooper Tires is one of the most successful driver development programs in the world. Comprised of Indy Lights Presented by Cooper Tires, the Indy Pro 2000 Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship, the ladder system provides a unique, scholarship-funded path to the NTT IndyCar Series and Indianapolis 500. The NTT IndyCar Series grid is comprised of numerous drivers who have come through the Road to Indy. In 2018, 25 of the 33 starters in the Indianapolis 500 were graduates including the past five Indy Lights champions. The mission of the Road to Indy is to develop and advance, and that includes not only drivers but teams and personnel as well. More information can be found at www.roadtoindy.info, www.indylights.com, www.indypro2000.com, www.usf2000.com, www.roadtoindy.tv and www.indycar.com.
About Cooper Tire & Rubber Company: Cooper Tire & Rubber Company is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of innovative, great-performing tires that you can count on to last for thousands of miles, getting you where you need to go, and back again. Cooper is proud to be the spec tire for all three levels of the Road to Indy Presented by Cooper Tires, a development program within the NTT IndyCar Series. Cooper tires can also be seen on the track as a sponsor of the Americas Rallycross and short course off-road racing. Headquartered in Findlay, Ohio, Cooper, with its subsidiaries, has manufacturing, sales, distribution, technical and design operations in more than one dozen countries around the world. To connect with Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/teamcoopertire.