Hinchcliffe Partners with Petro-Canada Lubricants Inc.

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The Canadian support for James Hinchcliffe continues to grow as he announced a partnership with Petro-Canada Lubricants Incorporated, becoming a brand ambassador for the company

The four-time IndyCar race winner enters his sixth year of series competition, driving for Schmidt Peterson Motorsports this season. Currently the only Canadian driver in IndyCar, the Ontario native says it’s an honor to have the country’s support.

“I’m a proud Canadian and to be able to represent my country at an international level in sports is incredible, something that I’m grateful to be able to do,” he stated. “The feeling that I get coming home is overwhelming. I put extra pressure on myself to perform well for Canada as I do my sponsors. I do feel this sense of responsibility to give everybody something to cheer for, and talk about.”

PCLI produces over 350 lubricants, specialty fluids, and greases, distributing in more than 80 countries. It marks the brand’s first venture into the United States motorsports market, something Hinchcliffe hopes bodes well in drawing more partners to IndyCar.

“This is huge because to have a company, like Petro Can, showing that they believe in IndyCar as a valuable asset from a marketing standpoint,” Hinchcliffe expressed. “I hope it opens up a lot of eyes and hopefully other doors for companies in Canada to kind of take notice. Personally, I’m excited to be starting this relationship and what we’re going to do together. But then I hope they’re trendsetters and help IndyCar make that next move up in the grand scheme of sports in Canada.”

Last season, Hinchcliffe posted a win at Barber Motorsports Park in the second race of the season, though sat out the majority of the year following a crash at Indianapolis Motor Speedway.

On May 18, Hinchcliffe was injured when his IndyCar made right-side contact with the Turn 2 SAFER Barrier during practice for the Indianapolis 500. He was transported to IU Health Methodist Hospital, where he underwent upper left thigh and pelvic surgery the same day.

While in Toronto, Ontario to announce the partnership, Hinchcliffe spoke about details surrounding the crash, and the aftermath. Popular Open Wheel will be run an article later this week with those specifics. As a preview, check out the video below as he talks about piecing together what happened following the crash.

EMAIL ASHLEY AT ashley.mccubbin@popularopenwheel.com

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Ashley McCubbin is currently studying journalism at the University of Guelph-Humber while writing for multiple websites. She also serves on the managing staff for a select few. Born in North York, Ontario, McCubbin currently lives in Bradford, Ontario and spends her weekend at the local short tracks in the area where she enjoys taking photos and working on websites.

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